Worked for Square in 2020 on Google and Bing Ads activation across their Terminal products: Payments, Point-of-Sale, Register etc. Managed paid search, social, and mobile in-app for Square “Upgrade Your Everyday” initiative across Google, Meta, UAC and Apple Search Ads. Successfully increased ROI ~13% QOQ and 18% YOY with improved customer experiences, user-ability and web navigation as well as keyword, bid, and creative optimizations.

Square Payments