Managed strategic planning, activations, budgeting and post-campaign reporting for Noom while serving as main point-of-contact for all client comms. Responsible for Search and Display across Google, Bing and Yahoo Gemini. Optimized. keywords, copy, audience segmentation to accelerate conversions up to ~36% within GDN, SA360 and DV360. Wrote ad copy and rapid tested headlines after performance stalls with keyword refreshes.

Noom