Fi is a prepaid wireless plan by Google. Partnered with Pixel 7 launch, we built campaigns on retail media channels like Amazon, Best Buy and Walmart to promote Google's wireless promo. Activating across Search and DSP using both Criteo and Pacvue platforms, we optimized keywords, audiences and bids resulting in ~22% higher subscriptions than goal at a 13% more efficient CPA QOQ within Canada and US markets.

Google Fi Wireless