Worked with Chicago local business partners to boost revenue and sales during peak summer traffic. Cleaned up account and ad copy and fixed web pixels and Google Analytics passback. For fun, implemented an Adwords Script to dynamically adjust bids in real-time based on weather increasing bids and daily spend caps on days 80 degrees+ and significantly reducing bids during rain. Efficiency soared. CPCs and CPAs reduced 56% while ROAS improved 33% to hit record sales.

Chicago Architecture Boat Tour Summer Project