Joined the team to launch second installment of Los Angeles’ campaign as “the premier travel destination” for tourism. Media activation included social, search, native, and display with static, reels, stories, and video assets across six languages and seven countries in APAC and EMEA markets. Designed and executed keyword and audience strategies generating over 50M visitors, 1.7M increase in booked flights (+3.1% YOY) surpassing goal by two years. 1 x Shorty Awards nomination for Travel & Tourism 2018.

Los Ángeles Tourism “Everyone’s Welcome”