Chromebook's digital marketing strategy focused on specific user needs, such as students needing cloud tools or professionals requiring fast, secure devices. Messaging highlighted long battery life, security, and integration with Android/Google apps. Revamped search and DSP account structures, keyword strategies and audience segmentations within Amazon scaling contextual, similar behavioral lookalikes, and various AMC top performers to improve ROAS 76% without sacrificing pipeline growth. 

The “All New Chromebook Pro”