With over 18M+ products from 15K retailers across global APAC, EMEA, and US markets, developing a refined keyword strategy became essential. Our objective was maximizing ROI while maintaining newsletter signups. We took a systematic approach to solve. Work with dev team analyzing site traffic against top selling products to handpick "hero" brands. Gucci, Saint Laurent, Burberry, Balenciaga, NET-A-PORTER, Nike, and Jacquemus were upgraded as priority with dedicated campaigns. As a result, Sales reported record AOV and ROI with jumps in subscriber rates.

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