Built and executed a full-funnel growth campaign integrating performance creative, audience targeting, and conversion optimization. Led rapid experimentation cycles launching 50–100 ad variations weekly, using performance insights to refine creative direction and buyer-persona targeting. Users were directed to custom CRO-optimized microsite landing pages developed with GoPrimer’s proprietary platform. Subscriptions doubled to 1.9M users within two years. Sales increased 60% within three months.

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